Become a certified Social Media Marketing expert with our comprehensive Social Media Marketing course in Lahore, offered by Skill Ustad.
Course Flow or Roadmap
Launch your digital marketing career with the Social Media Marketing course in Lahore at Skill Ustad. This course provides hands-on experience and comprehensive knowledge of social media strategy, content creation, advertising, and analytics across all major platforms. Whether you're a beginner or looking to advance your marketing skills, our expert instructors deliver industry-ready training over a 6-month duration. The course is designed to help you master modern social media tools and strategies, empowering you to build engaging campaigns that drive real business results.
What Does a Social Media Marketing Expert Do?
Now available in Lahore, Karachi, Islamabad, Rawalpindi, Sialkot, Faisalabad, Multan, Gujranwala, and Online across Pakistan. You can choose your preferred campus or attend virtually from anywhere with our interactive online platform and live instructor sessions.
Module Topics
A Social Media Marketing Expert develops and executes comprehensive social media strategies to build brand awareness, engage audiences, and drive conversions. They create compelling content, manage advertising campaigns, analyze performance metrics, and optimize strategies based on data insights. These professionals work across platforms like Facebook, Instagram, LinkedIn, TikTok, and Twitter to help businesses achieve their marketing goals through targeted campaigns and community building.
Course Curriculum Overview
1Social Media Marketing Fundamentals
2Platform Mastery: Facebook, Instagram, LinkedIn, TikTok
3Content Creation & Visual Design
4Social Media Advertising & Paid Campaigns
5Influencer Marketing & Partnerships
6Analytics, Reporting & Performance Optimization
7Social Media Tools & Automation
8Brand Management & Community Building
9E-commerce & Social Selling
10Campaign Strategy & Portfolio Development
Course Duration & Mode
Duration: 4 Months
Modes: Online & Physical
Campuses: Arfa Tower, Johar Town, Gulberg
Sessions: Weekday & Weekend Batches Available
Comprehensive Course Modules
1Social Media Marketing Fundamentals
Module 1
2Platform Mastery: Facebook, Instagram, LinkedIn, TikTok
Module 2
3Content Creation & Visual Design
Module 3
4Social Media Advertising & Paid Campaigns
Module 4
5Influencer Marketing & Partnerships
Module 5
6Analytics, Reporting & Performance Optimization
Module 6
7Social Media Tools & Automation
Module 7
8Brand Management & Community Building
Module 8
9E-commerce & Social Selling
Module 9
10Campaign Strategy & Portfolio Development
Module 10
Who Should Attend?
Skill Ustad offers this course at competitive rates with flexible payment options. Contact us for current fee structure and available discounts. Enroll online or visit your nearest campus today. Early bird discounts and merit-based scholarships are available for qualifying students.
Detailed Weekly Learning Schedule
📅 Schedule: 2 Interactive Sessions Per Week
Total Lectures: 16 | Duration: 2 hours each
Introduction to Social Media Marketing
2 hoursLearning Objectives:
- •Understanding the social media landscape
- •Platform demographics and user behavior
- •Setting marketing objectives and KPIs
- •Building a social media marketing mindset
Facebook Marketing Mastery
2 hoursLearning Objectives:
- •Facebook Business Manager setup and optimization
- •Page management and content strategies
- •Facebook Ads Manager and campaign creation
- •Audience targeting and custom audiences
Instagram Marketing & Growth
2 hoursLearning Objectives:
- •Instagram Business profile optimization
- •Content planning and hashtag strategies
- •Instagram Stories, Reels, and IGTV
- •Instagram Shopping and monetization
LinkedIn Professional Marketing
2 hoursLearning Objectives:
- •LinkedIn Company page optimization
- •B2B content strategy and networking
- •LinkedIn Ads and sponsored content
- •Professional personal branding
TikTok Marketing & Viral Content
2 hoursLearning Objectives:
- •TikTok algorithm understanding
- •Creating viral content and trends
- •TikTok Ads Manager and campaigns
- •Influencer collaboration strategies
Content Creation Fundamentals
2 hoursLearning Objectives:
- •Content planning and editorial calendars
- •Visual design principles and branding
- •Video creation and editing basics
- •User-generated content strategies
Graphic Design with Canva
2 hoursLearning Objectives:
- •Canva Pro features and templates
- •Creating branded social media graphics
- •Video editing and animation in Canva
- •Brand kit setup and consistency
Social Media Advertising Strategies
2 hoursLearning Objectives:
- •Ad campaign objectives and optimization
- •Budget allocation and bidding strategies
- •A/B testing and performance analysis
- •Retargeting and lookalike audiences
Influencer Marketing & Partnerships
2 hoursLearning Objectives:
- •Identifying and vetting influencers
- •Collaboration strategies and contracts
- •Campaign management and ROI tracking
- •Micro vs macro influencer approaches
Social Media Analytics & Reporting
2 hoursLearning Objectives:
- •Google Analytics for social media
- •Platform-specific analytics tools
- •Creating performance reports and dashboards
- •Data-driven optimization strategies
Social Media Management Tools
2 hoursLearning Objectives:
- •Hootsuite, Buffer, and scheduling tools
- •Social listening and monitoring tools
- •Automation and chatbot integration
- •Team collaboration and workflow tools
Community Management & Engagement
2 hoursLearning Objectives:
- •Building and nurturing online communities
- •Crisis management and reputation control
- •Customer service through social media
- •Engagement tactics and relationship building
E-commerce Social Selling
2 hoursLearning Objectives:
- •Social commerce platform integration
- •Product catalogs and shopping ads
- •Conversion optimization for social traffic
- •Customer journey mapping
Brand Strategy & Voice Development
2 hoursLearning Objectives:
- •Developing brand personality and voice
- •Competitive analysis and positioning
- •Brand storytelling and narrative creation
- •Consistency across multiple platforms
Campaign Planning & Strategy
2 hoursLearning Objectives:
- •Strategic campaign development process
- •Multi-platform campaign coordination
- •Timeline and resource management
- •Campaign brief creation and approval
Portfolio Development & Case Studies
2 hoursLearning Objectives:
- •Building a professional marketing portfolio
- •Documenting campaign results and learnings
- •Client presentation and proposal skills
- •Personal brand building for marketers
Learning Outcomes
Enroll Now – Online & In-Campus Batches Starting Soon! Limited seats available. Begin your journey to mastering social media marketing and building a successful digital marketing career with Skill Ustad.
Why Choose Skill Ustad?
Perfect For These Professionals
Students interested in digital marketing careers
Business owners wanting to grow their online presence
Marketing professionals upgrading their social media skills
Freelancers exploring social media marketing services
Entrepreneurs building their brand awareness
Content creators looking to monetize their skills
Course Fee & Enrollment
Skills You'll Master
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Master social media strategy and campaign development
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Gain expertise in Facebook, Instagram, LinkedIn, and TikTok marketing
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Create professional content using design and video tools
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Run successful paid advertising campaigns with high ROI
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Build and manage engaged online communities
✓
Analyze performance data and optimize marketing efforts
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Get certified by Skill Ustad with job placement assistance
Ready to Become a Social Media Marketing Expert?
Why Students Choose Skillustad
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Industry-experienced instructors with proven marketing success
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Hands-on learning with real client projects and campaigns
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Career counseling, job assistance, and freelancing guidance
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Access to premium marketing tools and software
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Flexible fee and installment plans for all students
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Active alumni network and ongoing mentorship support
