Become a certified Meta Ads Marketing expert with our comprehensive Meta Ads Marketing course in Lahore, offered by Skill Ustad.
Course Flow or Roadmap
Launch your digital marketing career with the Meta Ads Marketing course in Lahore at Skill Ustad. This course provides hands-on experience in Facebook and Instagram advertising, campaign optimization, audience targeting, and ROI maximization. Whether you're a beginner or looking to enhance your marketing skills, our expert instructors deliver industry-standard training over a 6-month duration. The course focuses on practical Meta advertising strategies, analytics interpretation, and conversion optimization to help you drive real business results.
What Does a Meta Ads Marketing Expert Do?
Now available in Lahore, Karachi, Islamabad, Rawalpindi, Sialkot, Faisalabad, Multan, Gujranwala, and Online across Pakistan. You can choose your preferred campus or attend virtually from anywhere with our interactive e-learning platform and live instructor sessions.
Module Topics
A Meta Ads Marketing Expert creates, manages, and optimizes advertising campaigns across Facebook and Instagram platforms. They develop targeted strategies to reach specific audiences, analyze campaign performance data, and adjust tactics to maximize return on ad spend (ROAS). These professionals specialize in audience research, creative testing, budget optimization, and conversion tracking to help businesses achieve their marketing goals through effective social media advertising.
Course Curriculum Overview
1Digital Marketing Fundamentals & Meta Ecosystem
2Facebook & Instagram Platform Mastery
3Meta Business Manager & Ads Manager Setup
4Audience Research & Targeting Strategies
5Campaign Types & Objective Selection
6Creative Design & Copywriting for Ads
7Budget Management & Bidding Strategies
8Analytics, Tracking & Performance Optimization
9Advanced Features: Retargeting & Lookalike Audiences
10Client Management & Portfolio Development
Course Duration & Mode
Duration: 1 Months
Modes: Online & Physical
Campuses: Arfa Tower, Johar Town, Gulberg
Sessions: Weekday & Weekend Batches Available
Comprehensive Course Modules
1Digital Marketing Fundamentals & Meta Ecosystem
Module 1
2Facebook & Instagram Platform Mastery
Module 2
3Meta Business Manager & Ads Manager Setup
Module 3
4Audience Research & Targeting Strategies
Module 4
5Campaign Types & Objective Selection
Module 5
6Creative Design & Copywriting for Ads
Module 6
7Budget Management & Bidding Strategies
Module 7
8Analytics, Tracking & Performance Optimization
Module 8
9Advanced Features: Retargeting & Lookalike Audiences
Module 9
10Client Management & Portfolio Development
Module 10
Who Should Attend?
Skill Ustad offers this course at competitive rates with flexible installment options. Contact us for current fee structure and available discounts. Enroll online or visit your nearest campus. Early bird discounts and merit-based scholarships available for qualifying students.
Detailed Weekly Learning Schedule
📅 Schedule: 2 Interactive Sessions Per Week
Total Lectures: 20 | Duration: 2 hours each
Introduction to Digital Marketing
2 hoursLearning Objectives:
- •Digital marketing landscape overview
- •Social media marketing fundamentals
- •Understanding Meta's advertising ecosystem
- •Course expectations and success metrics
Facebook Platform Deep Dive
2 hoursLearning Objectives:
- •Facebook algorithm and user behavior
- •Business pages optimization
- •Content strategy for organic reach
- •Community building and engagement
Instagram Marketing Mastery
2 hoursLearning Objectives:
- •Instagram business profiles setup
- •Stories, Reels, and IGTV strategies
- •Influencer marketing basics
- •Visual content creation principles
Meta Business Manager Setup
2 hoursLearning Objectives:
- •Business Manager account creation
- •Pixel installation and configuration
- •Asset management and permissions
- •Security and account protection
Ads Manager Navigation
2 hoursLearning Objectives:
- •Ads Manager interface overview
- •Campaign structure understanding
- •Ad account setup and billing
- •Basic campaign creation workflow
Audience Research Techniques
2 hoursLearning Objectives:
- •Facebook Audience Insights tool
- •Demographic and psychographic research
- •Competitor audience analysis
- •Customer persona development
Targeting & Audience Creation
2 hoursLearning Objectives:
- •Core audience targeting options
- •Interest and behavior targeting
- •Geographic and demographic filters
- •Audience size optimization
Campaign Objectives & Types
2 hoursLearning Objectives:
- •Awareness, consideration, and conversion campaigns
- •Lead generation and traffic campaigns
- •Sales and catalog promotions
- •Engagement and reach optimization
Creative Design Fundamentals
2 hoursLearning Objectives:
- •Visual design principles for ads
- •Image and video specifications
- •Canva and basic design tools
- •Brand consistency in advertising
Ad Copywriting Mastery
2 hoursLearning Objectives:
- •Persuasive writing techniques
- •Headlines and call-to-action optimization
- •A/B testing copy variations
- •Psychology of advertising copy
Budget Planning & Management
2 hoursLearning Objectives:
- •Daily vs lifetime budget strategies
- •Budget allocation across campaigns
- •Cost per result optimization
- •ROI and ROAS calculations
Bidding Strategies & Optimization
2 hoursLearning Objectives:
- •Automatic vs manual bidding
- •Bid cap and target cost strategies
- •Delivery optimization options
- •Budget pacing and spend control
Facebook Pixel & Tracking
2 hoursLearning Objectives:
- •Pixel events and custom conversions
- •Website tracking implementation
- •Offline conversion tracking
- •Attribution models understanding
Analytics & Performance Analysis
2 hoursLearning Objectives:
- •Ads Manager reporting tools
- •Key performance indicators (KPIs)
- •Custom dashboard creation
- •Data interpretation and insights
Campaign Optimization Techniques
2 hoursLearning Objectives:
- •Performance monitoring workflows
- •Creative fatigue identification
- •Audience refinement strategies
- •Scaling successful campaigns
Retargeting & Custom Audiences
2 hoursLearning Objectives:
- •Website visitor retargeting
- •Customer list uploads
- •Video and engagement retargeting
- •Exclusion audience strategies
Lookalike Audiences Creation
2 hoursLearning Objectives:
- •Source audience selection
- •Lookalike percentage optimization
- •Geographic expansion strategies
- •Lookalike audience testing methods
Advanced Campaign Features
2 hoursLearning Objectives:
- •Dynamic product ads setup
- •Lead generation forms
- •Instant experience creation
- •Messenger advertising strategies
Client Management & Communication
2 hoursLearning Objectives:
- •Client onboarding processes
- •Reporting and presentation skills
- •Setting expectations and goals
- •Handling client feedback and requests
Portfolio & Case Study Development
2 hoursLearning Objectives:
- •Documenting campaign successes
- •Creating compelling case studies
- •Building a professional portfolio
- •Freelancing and agency opportunities
Learning Outcomes
Enroll Now – Online & In-Campus Batches Available! Limited seats per batch. Start your journey toward mastering Facebook and Instagram advertising with Skill Ustad.
Why Choose Skill Ustad?
Perfect For These Professionals
Marketing professionals seeking digital expertise
Small business owners wanting to advertise effectively
Students pursuing marketing careers
Freelancers expanding their service offerings
Entrepreneurs looking to grow their online presence
Social media managers upgrading their ad skills
Course Fee & Enrollment
Skills You'll Master
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Master complete Meta advertising campaign management
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Create high-converting Facebook and Instagram ads
✓
Optimize campaigns for maximum ROI and ROAS
✓
Develop comprehensive audience targeting strategies
✓
Build a professional Meta ads portfolio
✓
Understand advanced analytics and reporting
✓
Get certified by Skill Ustad with job placement support
Ready to Become a Meta Ads Marketing Expert?
Why Students Choose Skillustad
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Industry-experienced digital marketing instructors
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Hands-on learning with real advertising budgets
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Career guidance and freelancing opportunities
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Latest Meta advertising tools and features
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Flexible payment plans for all students
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Active alumni network and ongoing support
